These are the instructions of the assignments but will need it revised based based off instructor comments below.
Company Comparison
Select 2 global companies from the same industryfor example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.
Analyze how each of the selected companies applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and creates sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:
Methods of differentiation used to create sustainable customer value in global markets
Threats or opportunities created by changing demographics and social trends in global markets
Ways in which the companies demonstrate ethics and social responsibility in their marketing
Consumer Decision
Consider a purchase you recently made that was for $100 or more. Describe your decision process by answering the following questions:
How did you determine your need?
How did you search for information?
How did you evaluate alternatives?
What criteria did you use in making your choice?
After you describe your decision process, answer the following:
Once your purchase was complete and you experienced the use of what you purchased, how did you feel about your decision, and why?
Compare your purchase experience with two colleagues. How do their experiences compare with yours?
Revise paper based off instructors comments:
Please add in these two bullets to both companies –
Threats or opportunities created by changing demographics and social trends in global markets
Ways in which the companies demonstrate ethics and social responsibility in their marketing
Additionally, you need to share your personal consumer decision process. The general research is good, but the assignment asks you to discuss your process. Please add this.
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