Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market).

Words: 231
Pages: 1
Subject: Business

Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.

The hotels that have been mentioned so far:
1. Hilton
2. Four seasons
3. Waldorf Astoria
4. JW Marriott Hotels & Resorts