Describe a Marketing Plan: Brand/Product Strategy.

Words: 228
Pages: 1
Subject: Business

Submit the following deliverables:

Brand: Northrop Grumman Company (Drones)

Brand Strategy
Product Strategy

Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand.
Compose a descriiption of the product or service being marketed and recommend improvements to fit the needs of target segments. The product strategy should describe how marketing strategies evolve as the solution progresses through the product life cycle.