Discuss the components of the Model (customer exclusivity, high-quality products and services, carefully designed solutions, hidden payoffs, breakthrough innovation, motivation, and reputation.

Critical Thinking Assignment
Read the article, “Reaching the Rich World’s Poorest Consumers” and write a 2-3 page analysis of the article.
Organize your analysis as:
1. What have the five leading companies done and how have they adopted the non-profit business models to reach the BOP in France
2. Discuss the components of the Model (customer exclusivity, high-quality products and services, carefully designed solutions, hidden payoffs, breakthrough innovation, motivation, and reputation
3. How did they make the Model work (social goal, patience, and selective partnering, keeping it simple, start locally, and the social business)

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