For the “Flipkart vs. Amazon vs. Snapdeal: Winner-Take-All Battle in India” Case
Complete the Case Analysis template
Also, answer the following questions about the case:
Is retail intrinsically a winner-take-all space? In other words, should only one single player be the winner in retail?
What strategies did the 3 main players use in India in the e-commerce space? What were the challenges they each faced?
What is meant by the term “network effect”? Were there any network effects in the e-tail business as implemented in India?
What was the basis of competition in the Indian e-commerce space in its first phase? What are the new drivers and new developments that are taking place? What will their impact be on how the market will evolve in the future?
What should Flipkart do to remain dominant in the future?
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