global discussion 1

Florida’s orange crop is shrinking year after year, sending commodity prices skyrocketing for orange juice concentrate. This video examines the intricacies of commodity markets through the lens of concentrated OJ, looking at concepts like futures contracts and how they affect both farmers and retailers.

Questions:
1. Why has Florida’s plummeting orange production caused juice prices to increase significantly?
2. What are the benefits of futures contracts for farmers and manufacturers?

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