Identify your start-up’s critical challenges in growing its market share against established players such as Uber Eats and Doordash

Assignment Question

1. Identify your start-up’s critical challenges in growing its market share against established players such as Uber Eats and Doordash.

2. Using your understanding of creating new market spaces covered in Kim & Mauborgne’s article, outline and critically justify three (3) strategies your start-up can use to create new market spaces. (The article is available as a reading on vUWS in Module 7)

3. Identify and discuss the potential organisational creativity barriers that could affect your start-up’s possible success in introducing creative ideas? How can the start-up manage and prevent the difficulties created by these barriers?

4. Outline a recommended corporate social responsibility strategy to improve your start-up’s responsibility to society and the environment. The strategy should consider the impact of macro-environmental forces, .eg.technology and economic-social, political, and environmental.

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