Innovative Strategies

Words: 266
Pages: 1
Subject: Premium Writing

1. Read the article https://hbr.org/2013/01/three-elements-of-a-successful-platform#
(Links to an external site.)
(If HBR articles’ full text inaccessible, go to the library -> online journals, search Harvard Business Review and find it there). Then use its framework (toolbox; magnet e.g. pricing, incentives, reputation systems; matchmaker) to help you analyze a company’s platform strategy and design against one competitor (see below for choices). Some platform strategy/design issues to investigate include value proposition, open or closed platform design, screening criteria, pricing, key partnerships, mechanisms to increase trust, lower transaction cost, and attract and retain users, etc. Please give your educated guess which design is more conducive to growth of the platform and business.

Upwork vs. Fiverr
Angie.com vs. Homeadvisor.com
Zillow vs. Realtor.com