Consider the ethical and moral issues underlying the decisions of an international marketer.
Should the manager follow the utilitarian, the rights, or the justice principle…or is there another model which you think should be invoked? Explain why you’ve chosen this approach.
This may require a bit of research.
Once you have defined the ethical concept that you think should dominate those decisions
explore, through research, three situations (for both) where a company has acted in that manner and three others where they violated that principle. Particularly, where the company has acted in an unethical manner, discuss whether they had a better, more ethical, option.
