Marketing – Essay – Sales Force Management

Words: 158
Pages: 1
Subject: Premium Writing

textbook attached for reference.

Marketing – Essay – Sales Force Management- 2000 words

As sales force manager for a company selling high-end furniture to retailers in UAE, you have calculated that 10 retailers account for 65 percent of sales, up by 15 percentage points in the last year alone.
Required:
You plan to set up a key account management system. Explain your reasoning to the Board of Directors.