Marketing – Essay – Sales Force Management

Words: 158
Pages: 1
Subject: Premium Writing

textbook attached for reference.

Marketing – Essay – Sales Force Management- 2000 words

As sales force manager for a company selling high-end furniture to retailers in UAE, you have calculated that 10 retailers account for 65 percent of sales, up by 15 percentage points in the last year alone.
You plan to set up a key account management system. Explain your reasoning to the Board of Directors.