Article Presentation Assignment
The Article Presentation Assignment provides you the opportunity to research and present one (1) article on a topic related to our review of Controversies in Contemporary Advertising. The article presentation is worth a potential 25 points based on the quality of your participation in the assignment. You can submit the assignment anytime during the period the assignment is open. Your grade will be a zero (0) if you do not complete your participated in the assignment by the due date. There are no makeup article presentations.
This assignment requires you to, 1. Provide the information requested for article presentation in the Journal entry and; 2. Attach a soft copy (file) of the article to your Journal entry. Your Journal entry should be written directly in the Journal or you can copy and paste it into the Journal from your word processor program. Please do not attach a file of what you have written in the word processor program as your Journal post. Note this is an open Journal. What you post will be viewable by all members of the course and you can also access and read Journal entries and articles from your peers in the course following the deadline for the assignment. See the information below that reviews the topic and content requirements for the Article Presentation Assignment.
INFORMATION REGARDING ARTICLE FILE POSTING:
It is important as part of your presentation that members of the class are able to read the article you are presenting. Attaching a soft copy (file) of the article you select is a requirement of the Article Presentation Assignment. Including a link to an online source can supplement this goal, but many times the online copy of the article may not be accessible to others who do not have a subscription to access the online publication where the article is posted. Also, if you are using a print copy source, members of the class may not have access to the publication. Since this exercise is an educational pursuit, fair use rules apply and you are not violating copyright by sharing a soft copy (file) format article.
Suggested methods for securing copies in a file format for articles from online sources include:
Save the article as a file from your online source.
Printing the online article to PDF using the print function of you computer.
Copy and pasting the text of the online article into Microsoft Word or another compatible word processing format and saving as a PDF file.
Suggested methods for securing copies in file format for articles from hard copy (print) sources include:
Scanning the article and saving as a PDF file.
Taking a low resolution picture of the article and saving as a PDF file.
Present an article from an authoritative Trade/Business print publication/website that reviews and provides a critique of an advertisement or advertising campaign. Provide your evaluation of the critique in this article using the criteria discussed in Chapter 1 and discuss your views of the author’s critique of the advertisement or advertising campaign. These are the areas discussed in Chapter 1 to evaluate the critic and criticism: 1.The critics credentials; 2.The recency of the criticism; 3.The type of harm identified; 4.The objective reasoning used; 5.The critics view of the role of the consumer; 6.The usefulness of the criticism. Review Chapter 1 for more detail. Posted below is an example of an article from AdAge published in 2015 that reviews and provides a critique of an advertisement for your reference as a type of article you might select for this assignment. This article should not be submitted by anyone in this course to fulfill the requirements of this assignment: SAMPLE ARTICLE Ad Review – How Dare They Cadillac Greatly Overplays Message Judann Pollack AdAge Online 3-2-15.pdf
SAMPLE ARTICLE Ad Review – How Dare They Cadillac Greatly Overplays Message Judann Pollack AdAge Online 3-2-15.pdf – Alternative Formats
The article must be from an authoritative source and must have been published on or after 1/1/2020. Examples of authoritative Trade/Business publications/websites include The Wall Street Journal, Adweek, Ad Age, Marketing News, Internet Retailer, PR News, Target Marketing, and Direct Marketing News, among others. The TTU Library offers free access to these publications for enrolled students. Attach the required soft copy (file) of the article you are presenting to the Journal post so members of the course can read the article. If you are not writing directly in the online journal do not attach a file of what you have written in the word processor program as your journal post. Copy and paste the submission into the journal. The written submission should include the following information:
Provide a brief synopsis of the article.
Evaluate the critique in this article using each one of the 6 criteria areas discussed in Chapter 1.
Discuss your views of the author’s critique of the advertisement or advertising campaign.
Include a compelete APA style citation of the article.
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