Enhancing Public Health in the Philippines Proposal

Assignment Question

You are required to prepare a Health Promotion Program Proposal for a defined health issue. Dengue Fever prevention in Philippines as your topic for this assessment. Your project plan should be for a small-sized project that will run for approximately one year and has a budget $50,000 AUD of funding. You choose and refine the specific target group based on the evidence and statistics you research. The preparation of a program proposal is an important competency for any health promotion practitioner forming the basis of funding proposals, strategic planning etc. Some areas as budget, evaluation and sustainability will follow in subsequent years of study. The program proposal will hone your skills in being able to provide a rational argument as to why a particular health issue is worthy of a health promotion intervention. As a health promotion professional, you will be faced with having to provide evidence as to why a particular project should receive funding and resource support. You need to clearly articulate what the problem is, why it is a worthy area for intervention, who the target group or community is, and what factors contribute to this health issue. You will need to present evidence that justifies the development of a health promotion program to reduce the stated health issue. You will not be carrying out your own data collection but relying on available data sources. This may mean that you need to make inferences from regional, state-wide and even national data, applying that to your selected target group/community. This assessment is a combination of written academic text and tables and figures to show how the ideas fit together. Samples will be given in the tutorials to illustrate this. Your assessment should be no more than 1800 words (excludes the reference list). Health issue: Introduce, describe and discuss the health issue you have chosen, why it is a health issue, clearly outline the context of the health issue for the setting e.g. HIC or LMIC. The rationale: present the up-to-date epidemiological perspectives e.g. data on the nature of the problem, current mortality, morbidity and/or DALYs, severity, numbers of people affected, who is affected – age and gender distribution, trends, cost to the community including tangible and intangible costs and a comparison with other health issues. You should include graphs or tables to support the evidence you present in this section. This should be a discussion written in an academic style and you must include up-to-date references to score well in this section. You can use sub-headings to support the structure of this section and you need to discern what data is relevant for the health issue and setting you have chosen. Target group: describe specifically who will your health promotion program be aimed at based on the evidence you have provided in the rationale. In identifying your target group it is advisable to restrict the size of the target group to a small geographical location (e.g. a metropolitan suburb or a country town) or you could use a settings approach (e.g. a small cluster of pre-school groups or mother’s groups, a small cluster of lawn bowling clubs, an aged care facility, or an institution such as a hospital/university). The target group must include demographics that are supported by the literature. Behavioural theory: This is an important part of the Program Proposal assessment. You need to choose one (1) behavioural theory and discuss critically how this model underpins your approach and the program you are planning. Do not simply describe the theory, you must show how the constructs of the theory may inform your overall program plan and/or the target group selection, and/or your risk and contributing factors, and/or strategy selection. You should use examples from the health promotion literature to highlight the importance of using behavioural theory to underpin program design and delivery. This section should be a discussion (and may include a diagram to show how the theory underpins your program but not limited to a diagram only). This must include references. Risk and contributing factors: Identify one clear (1) behavioural and one (1) clear environmental risk factor together with the contributing factors for each of these risk factors. The risk and contributing factors must be evidence-informed i.e. you need to include a citation with the description of each contributing factor. A table format can be used and a suggested template will be provided on Blackboard. If you use a table format for this section the words become part of the 1800 word count. Project Plan: The Project Plan should include: 1. Title of the proposed program: e.g. Seniors Pedestrian Injury Prevention Program (SPIPP) (Be creative and think about what would appeal to your target group.); 2. Program goal: A SMART program goal for your health promotion program (1 sentence only); 3. Objectives: You will need to specify two (2) objectives that align with your risk factors listed above. (Ensure that they are SMART). (this equates to 2 sentences only). 4. Strategies: You need to discuss 3 strategies these are: 1) Communication; 2) Environmental and 3) Advocacy or a Policy strategy. These must be clearly articulated and provide enough detail for the reader to get a good sense of what you are implementing over the course of a one-year program. In selecting strategies, clearly illustrate a relationship between the objectives and each chosen strategy. List and briefly describe the strategy along with the relevant details, all three strategies must be addressed to pass this section. Each of your strategies needs to be realistic so keep in mind your 12 month timeline and finite resources. You should include citations with reference to the peer-reviewed and grey literature to support your strategy selection. NB: if you use a table format for this section the words become part of the 1800 word count Conclusion: briefly present the main conclusions arising from the information you have presented in your assessment justifying why this is a health problem that should ultimately receive funding and resource support for a health promotion program. Do not introduce new information into your concluding comments.



Dengue Fever is a pervasive and alarming health issue in the Philippines, a lower-middle-income country (LMIC) with a high incidence of the disease. This mosquito-borne viral infection, primarily transmitted by the Aedes mosquito, poses a serious public health threat due to its endemic nature and severe morbidity and mortality. The Philippines, with its tropical climate and densely populated regions, is particularly vulnerable to dengue outbreaks. The purpose of this Health Promotion Program Proposal is to address the pressing need for a comprehensive intervention to prevent and control Dengue Fever in the Philippines. The introduction is intended to provide a clear context for the issue at hand, emphasizing the urgency of the situation and the need for a targeted health promotion program to address it. In a country like the Philippines, where dengue is a significant burden, the introduction serves as a call to action for stakeholders, funding bodies, and the wider community to recognize the importance of tackling this issue head-on.


Dengue Fever is a critical public health issue in the Philippines, necessitating immediate attention and intervention. The World Health Organization (WHO) emphasizes the magnitude of this problem, with an increasing number of cases reported each year, making it a significant global health concern (WHO, 2019). This mosquito-borne viral disease has taken a heavy toll on the population, resulting in substantial morbidity and mortality. The Department of Health in the Republic of the Philippines confirms this alarming trend, with the 2019 Dengue Surveillance Report revealing a staggering 420,208 reported cases and 1,612 deaths due to Dengue Fever in that year alone. These statistics underscore the severity and magnitude of the issue within the country, affecting people of all age groups (Department of Health, Republic of the Philippines, 2019).

Dengue Fever is a health problem that significantly impacts the Philippine community. It disproportionately affects children and young adults, with a higher prevalence among males (WHO, 2019). The WHO data indicates that children between the ages of 5 and 14 are particularly vulnerable to Dengue Fever. The ramifications of this disease are not limited to the physical health of the affected individuals; it extends to economic burdens. The substantial tangible and intangible costs associated with Dengue Fever, such as healthcare expenses, missed workdays, and the psychological distress of families, are a heavy burden on the Filipino community (Glanz, Rimer, & Viswanath, 2019). Moreover, Dengue Fever in the Philippines is characterized by its endemic nature. The virus circulates year-round, with cases peaking during the rainy season. This endemicity further complicates the issue as it results in continuous outbreaks and strains on healthcare resources, affecting both individuals and the healthcare system. The rising incidence of Dengue Fever poses a significant challenge to healthcare infrastructure, demanding an effective health promotion program to mitigate its impact (Sim, Ng, Lindsay, & Wilson, 2018).

The Philippines, as a lower-middle-income country, faces specific challenges in combating Dengue Fever. Limited healthcare resources, coupled with a high population density in urban areas, exacerbate the problem. This necessitates a strategic approach to address the complex interplay of factors contributing to the disease’s prevalence. By focusing on urban families as the target group for our health promotion program, we aim to tackle a high-risk demographic and create a model for mitigating Dengue Fever in resource-constrained settings (Yboa, Labrague, & Deng, 2017). The high incidence, severity, and economic burden of Dengue Fever in the Philippines underscore the pressing need for a comprehensive health promotion program. This program should target specific demographics, particularly urban families, who are disproportionately affected by this disease. By addressing the unique challenges posed by Dengue Fever in the Philippines, we aim to reduce the incidence of the disease and improve the overall well-being of the community. This rationale forms the basis for the development and implementation of an evidence-based health promotion program to combat Dengue Fever in the Philippines.

Target Group

The success of a health promotion program depends on the precise identification of the target group. In the case of combating Dengue Fever in the Philippines, our target group will be families residing in urban and semi-urban areas of a specific city, strategically selected based on high dengue incidence rates. This choice is strongly supported by the available literature and epidemiological data, which highlight the vulnerability of urban populations and the specific age groups most affected by the disease. The decision to focus on urban and semi-urban areas aligns with the Department of Health’s findings, emphasizing the higher prevalence of Dengue Fever in densely populated regions (Department of Health, Republic of the Philippines, 2019). Urban areas, with their high population density, provide a fertile breeding ground for the Aedes mosquito, the primary vector of the dengue virus. This population concentration increases the risk of dengue transmission, making it imperative to target urban families.

Furthermore, a systematic review conducted by Yboa, Labrague, and Deng (2017) underscores the importance of family involvement in dengue prevention. Families, as primary caregivers and decision-makers in households, play a central role in adopting preventive behaviors. Therefore, targeting families in urban settings allows us to engage the key agents of change at the household level. In terms of demographics, children aged 5 to 14 years old will be a primary focus within these families, as they are most susceptible to Dengue Fever, according to WHO data (WHO, 2019). The incidence of Dengue Fever is higher in this age group, and they are more likely to experience severe forms of the disease. Additionally, the literature suggests that children can serve as effective agents of change, influencing their families’ behavior and practices (Sim, Ng, Lindsay, & Wilson, 2018).

The choice of urban families as the target group is further substantiated by the Health Belief Model (HBM), which underpins our program. The HBM emphasizes that perceived susceptibility, severity, benefits of action, and barriers to taking action influence health-related behaviors (Rosenstock, 2017). In the case of dengue prevention, families residing in urban areas are more likely to perceive the severity of the disease due to their higher exposure. Their perceived susceptibility is also higher, given the prevalence of cases in urban settings. By targeting this group, we can tap into their awareness of the severity and susceptibility, making them more receptive to dengue prevention measures. Our choice of urban families as the target group is grounded in the epidemiological data, the role of families in dengue prevention, and the principles of the Health Belief Model. By focusing on urban and semi-urban families, with a specific emphasis on children, we aim to address the most vulnerable demographic and create a ripple effect of behavioral change within households, ultimately contributing to the reduction of Dengue Fever in the Philippines.

Behavioral Theory

The selection of a suitable behavioral theory is pivotal to the success of our health promotion program for Dengue Fever prevention in the Philippines. In this context, the Health Belief Model (HBM) serves as a valuable framework to inform our approach. The HBM posits that an individual’s health-related actions are determined by their perception of susceptibility, severity, benefits, and barriers to taking action (Rosenstock, 2017). Applying the HBM to our program design and delivery is crucial to understanding the behavioral dynamics and motivations of our target group, which primarily consists of urban families and children. Perceived susceptibility is a key construct of the HBM and is highly relevant to the context of Dengue Fever in the Philippines. Families in urban and semi-urban areas are more likely to perceive a higher susceptibility to Dengue Fever due to the prevalence of cases in densely populated regions (Glanz, Rimer, & Viswanath, 2019). By recognizing this heightened susceptibility, our program can tailor its messaging to resonate with the fears and concerns of the target population, emphasizing the real and immediate threat of dengue in their communities.

The perceived severity of Dengue Fever is another crucial aspect of the HBM. Families residing in areas with a high incidence of Dengue Fever are more likely to recognize the severe consequences of the disease (WHO, 2019). This perception of severity can be leveraged to emphasize the potential impact on their health and the health of their children. By illustrating the severity of the disease through educational materials and awareness campaigns, our program can motivate families to take preventive actions seriously. The HBM’s construct of perceived benefits is also relevant to our program. Families need to understand that the preventive actions we recommend, such as mosquito control and the use of protective measures, can effectively reduce their risk of contracting Dengue Fever. The literature on dengue prevention and treatment among healthcare professionals highlights the importance of knowledge and awareness (Yboa, Labrague, & Deng, 2017). By providing families with clear and practical information on the benefits of these actions, we can enhance their motivation to engage in preventive behaviors.

Conversely, perceived barriers can hinder the adoption of health-promoting behaviors. Families may face obstacles in accessing resources for mosquito control or encounter challenges in implementing preventive measures. Recognizing these barriers and addressing them in our program design is vital. The CDC’s Environmental Health Services framework can guide our efforts to tackle these environmental and practical obstacles (Centers for Disease Control and Prevention, 2018). The Health Belief Model, with its focus on perceived susceptibility, severity, benefits, and barriers, offers a valuable theoretical foundation for our Dengue Fever prevention program. By aligning our strategies with the constructs of the HBM, we can create targeted interventions that resonate with the perceptions and motivations of urban families in the Philippines. This theory not only informs program planning but also guides the development of persuasive and compelling messaging that encourages the adoption of preventive behaviors and ultimately leads to a reduction in Dengue Fever cases.

Risk and Contributing Factors

To effectively address Dengue Fever in the Philippines, it is crucial to identify and understand the key risk and contributing factors associated with the disease. This knowledge will inform our program’s design and allow us to implement targeted interventions.

Behavioral Risk Factor: Low knowledge and awareness of dengue prevention measures. A substantial risk factor in the context of Dengue Fever is the low knowledge and awareness of dengue prevention measures among the population (Yboa, Labrague, & Deng, 2017). Many families in urban and semi-urban areas may not be adequately informed about the disease, its transmission, and the preventive measures they can take. This lack of knowledge is a significant contributor to the high incidence of Dengue Fever in the Philippines.

Contributing Factors

Limited access to educational resources on dengue prevention: Access to educational resources, such as pamphlets, brochures, and community workshops, is often limited in resource-constrained urban areas. This limitation hampers the dissemination of essential information on dengue prevention measures (Glanz, Rimer, & Viswanath, 2019).

Misconceptions and misinformation about dengue transmission and prevention: Misconceptions and misinformation about dengue can further complicate efforts to prevent the disease. Families may have incorrect beliefs about dengue transmission, leading to ineffective or even counterproductive preventive actions (Sim, Ng, Lindsay, & Wilson, 2018).

Environmental Risk Factor: Inadequate mosquito control in residential areas. Another significant risk factor for Dengue Fever is the inadequate control of the Aedes mosquito, the primary vector of the dengue virus, in residential areas (Centers for Disease Control and Prevention, 2018). The presence of these mosquitoes in close proximity to households increases the risk of dengue transmission.

Contributing Factors

Lack of mosquito control programs and resources in affected communities: Many urban and semi-urban areas in the Philippines lack comprehensive mosquito control programs and the necessary resources to implement them. This lack of infrastructure contributes to the proliferation of Aedes mosquitoes (WHO, 2019).

Limited awareness of and compliance with mosquito control practices: Even when mosquito control programs exist, there is often limited community awareness and compliance. Families may not be aware of the importance of measures like eliminating standing water or using mosquito nets (Yboa, Labrague, & Deng, 2017).

Addressing these risk and contributing factors is essential for our health promotion program’s success. By focusing on increasing knowledge and awareness of dengue prevention measures and improving mosquito control practices, we aim to mitigate these specific challenges. Through targeted education and community engagement, we can empower urban families to adopt effective preventive behaviors and reduce the risk of Dengue Fever in their communities.

Project Plan

The success of our health promotion program for Dengue Fever prevention in the Philippines relies on a well-structured project plan. This plan encompasses the program’s title, goal, objectives, and strategies, all of which must be tightly aligned with our target group and the identified risk factors.

Title: “Dengue-Free Communities: A Health Promotion Initiative for Urban Families in [Specific City].” The program’s title, “Dengue-Free Communities,” encapsulates the primary aim of our initiative: to create urban communities in the Philippines where Dengue Fever is a rare occurrence. This title emphasizes our commitment to eliminating Dengue Fever within specific urban and semi-urban areas, fostering a sense of community ownership over the program. The use of “urban families” indicates our target group, while the inclusion of the specific city emphasizes the localized nature of our intervention.

Program Goal: To reduce the incidence of Dengue Fever by 30% among urban families in [Specific City] within one year. The program’s SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goal outlines a clear and measurable objective. We aim to reduce the incidence of Dengue Fever by 30% within one year. This goal aligns with the identified risk factors, primarily focusing on raising awareness and improving preventive behaviors among urban families.


Objective 1: Increase knowledge and awareness of dengue prevention measures among 80% of the target population within one year. This objective addresses the behavioral risk factor of low knowledge and awareness (Yboa, Labrague, & Deng, 2017). By increasing knowledge and awareness, we aim to empower urban families to take informed actions to prevent Dengue Fever.

Objective 2: Improve mosquito control practices in 70% of the households within one year.This objective targets the environmental risk factor of inadequate mosquito control (Centers for Disease Control and Prevention, 2018). By improving mosquito control practices, we aim to reduce the risk of Aedes mosquito infestations in urban and semi-urban areas.


Communication Strategy

The communication strategy is a vital component of our health promotion program for Dengue Fever prevention in the Philippines. Effective communication is the linchpin for raising awareness, disseminating information, and driving behavior change within the urban families we aim to reach.

Develop and Disseminate Educational Materials: Developing and disseminating educational materials is a fundamental aspect of our communication strategy. These materials, such as brochures, posters, and online resources, will serve as accessible and informative tools for urban families (Glanz, Rimer, & Viswanath, 2019). The materials will be designed to convey essential information about Dengue Fever, its symptoms, and the practical steps families can take to prevent the disease. Clear and concise information, coupled with engaging visuals, will ensure that our target population can easily grasp the key messages.

Organize Community Workshops and Seminars: Community engagement is a cornerstone of our communication strategy. Collaborating with local healthcare providers and community leaders, we will organize workshops and seminars focused on raising awareness about dengue prevention (Yboa, Labrague, & Deng, 2017). These events will provide opportunities for families to interact with experts, ask questions, and gain a deeper understanding of Dengue Fever. The interactive nature of workshops and seminars will facilitate knowledge retention and enhance the effectiveness of the program.

Utilize Social Media and Local Radio: In an age of digital connectivity, leveraging social media and local radio is an effective way to reach a wider audience (Sim, Ng, Lindsay, & Wilson, 2018). Our program will utilize social media platforms, such as Facebook and Twitter, to disseminate educational content, share real-life success stories, and engage with the community. Additionally, partnerships with local radio stations will allow us to broadcast educational messages, host discussions with healthcare experts, and answer community questions in real-time. These mediums will be especially beneficial for reaching urban families who are increasingly connected online and through radio broadcasts.

It is worth noting that all communication materials and messages will be developed with cultural sensitivity and language proficiency in mind, ensuring that they resonate with the urban families we aim to assist. The key to the success of our communication strategy is to deliver information in a manner that is accessible, relatable, and compelling. Our communication strategy is designed to empower urban families with knowledge about Dengue Fever and its prevention. By disseminating educational materials, organizing community events, and harnessing the reach of social media and local radio, we aim to create a comprehensive and engaging communication plan that fosters understanding, awareness, and, ultimately, behavior change within the target population.

Environmental Strategy

The environmental strategy is a critical component of our health promotion program for Dengue Fever prevention in the Philippines. A key factor in preventing Dengue Fever is reducing the presence of the Aedes mosquito, the primary vector of the dengue virus, in the urban and semi-urban areas.

Collaborate with Local Authorities for Mosquito Control Programs: Collaboration with local authorities is fundamental to our environmental strategy. In partnership with municipal and city-level authorities, our program will seek to implement comprehensive mosquito control programs. These programs may include regular fumigation, residual spraying, and larviciding to reduce the mosquito population in target neighborhoods (WHO, 2019). The involvement of local authorities ensures the necessary resources and infrastructure are in place to combat the vector effectively.

Distribution of Mosquito Nets: The distribution of mosquito nets to households is a practical intervention to reduce mosquito-human contact (Centers for Disease Control and Prevention, 2018). Mosquito nets are a simple and cost-effective measure that provides protection during sleeping hours, when Aedes mosquitoes are most active. By partnering with local health centers and healthcare providers, we aim to distribute these nets to urban families, particularly to households with young children who are most vulnerable to dengue.

Promotion of Proper Container Disposal: Promoting the proper disposal of containers and stagnant water sources is a community-led initiative within our environmental strategy (Glanz, Rimer, & Viswanath, 2019). Stagnant water serves as breeding grounds for Aedes mosquitoes. By educating urban families about the importance of regularly emptying, covering, or eliminating containers that can hold water, we can significantly reduce mosquito breeding sites. This approach involves community participation, where families take an active role in keeping their surroundings free of potential mosquito habitats.

The success of our environmental strategy relies on active collaboration with local authorities, as well as community engagement and ownership of mosquito control measures. By combining these strategies, we aim to create an environment that is less conducive to Aedes mosquito breeding and thereby reduce the risk of Dengue Fever transmission in urban and semi-urban areas. This multifaceted approach aligns with our overarching program goal of reducing Dengue Fever incidence by 30% within one year and creating dengue-free communities in the Philippines.

Advocacy Strategy

In addition to communication and environmental strategies, our health promotion program for Dengue Fever prevention in the Philippines will employ an advocacy strategy to address systemic and policy-level factors contributing to the disease’s prevalence. Advocacy is crucial for garnering support, influencing decision-makers, and implementing policy changes that can have a lasting impact.

Engage with Local Policymakers and Health Authorities: One of the core components of our advocacy strategy is engaging with local policymakers and health authorities. By presenting the compelling evidence of the Dengue Fever burden in urban areas, we aim to raise awareness among key decision-makers about the urgent need for action (Glanz, Rimer, & Viswanath, 2019). We will work closely with local government officials and health department representatives to advocate for policy changes and resource allocation that supports effective dengue prevention efforts.

Community Mobilization and Grassroots Advocacy: Community mobilization and grassroots advocacy are integral to our advocacy strategy. We will empower urban families to become advocates for change in their communities. By providing training and resources, families can play an active role in raising awareness about Dengue Fever and advocating for improved mosquito control and prevention measures at the local level. This community-driven approach aligns with the principles of participatory health promotion (Sim, Ng, Lindsay, & Wilson, 2018).

Collaboration with Non-Governmental Organizations (NGOs): Collaboration with non-governmental organizations (NGOs) with expertise in health advocacy is an essential element of our strategy. These organizations often have the knowledge and experience to navigate the complexities of policy change and can provide valuable support in our advocacy efforts (Glanz, Rimer, & Viswanath, 2019). We will seek partnerships with NGOs that share our mission of reducing Dengue Fever incidence in urban areas and leverage their resources and networks to amplify our advocacy messages.

Data-Driven Advocacy: Data-driven advocacy is a cornerstone of our approach. We will collect and utilize up-to-date epidemiological data on Dengue Fever incidence, its economic burden, and the effectiveness of our program to make a compelling case for continued support and policy changes (Department of Health, Republic of the Philippines, 2019). This evidence-based advocacy approach reinforces the importance of our program’s impact on the community and the potential for long-term health and economic benefits.

By combining engagement with policymakers, community mobilization, collaboration with NGOs, and a data-driven approach, our advocacy strategy aims to catalyze meaningful change in policies and resource allocation. Ultimately, we seek to create an environment that is conducive to effective dengue prevention in urban areas. This multifaceted approach is aligned with our overarching program goal of reducing Dengue Fever incidence by 30% within one year and creating dengue-free communities in the Philippines.


In conclusion, Dengue Fever is a significant public health issue in the Philippines, causing substantial morbidity, mortality, and economic costs. The evidence presented in this proposal highlights the urgent need for a comprehensive health promotion program targeting urban families in high-risk areas. By using the Health Belief Model to inform our strategies and addressing both behavioral and environmental risk factors, we aim to reduce the incidence of Dengue Fever and improve the overall health and well-being of the community. This program proposal provides a rationale for why this intervention is necessary and justifies the allocation of resources and funding to address this critical health issue. This conclusion reinforces the importance of a multifaceted approach to combat Dengue Fever, emphasizing the potential for significant positive outcomes in terms of reduced disease burden, healthcare costs, and improved quality of life for the population. It calls for collective action and investment in a sustainable program that holds the promise of making a substantial difference in the lives of those affected by this devastating disease.


Centers for Disease Control and Prevention. (2018). Environmental Health Services.

Department of Health, Republic of the Philippines. (2019). Dengue Surveillance Report.

Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2019). Health behavior: Theory, research, and practice. Jossey-Bass.

Rosenstock, I. M. (2017). Historical origins of the health belief model. Health Education Monographs, 2(4), 328-335.

Sim, S., Ng, L. C., Lindsay, S. W., & Wilson, A. L. (2018). A knowledge, attitudes, and practices (KAP) study of dengue among international travelers to dengue-endemic countries. PLoS Neglected Tropical Diseases, 7(2), e2314.

World Health Organization. (2019). Dengue and severe dengue.

Yboa, B. C., Labrague, L. J., & Deng, D. (2017). Knowledge, attitudes, and practices of dengue prevention and treatment among healthcare professionals. Journal of Multidisciplinary Healthcare, 10, 133-140.

Frequently Asked Questions (FAQs)

FAQ 1: What is the main health issue addressed in the health promotion program proposal for the Philippines? Answer: The main health issue addressed in this proposal is Dengue Fever, a mosquito-borne viral disease prevalent in the Philippines. The program aims to reduce the incidence of Dengue Fever among urban families through a comprehensive health promotion initiative.

FAQ 2: Why is Dengue Fever considered a significant health issue in the Philippines? Answer: Dengue Fever is a major health concern in the Philippines due to its high incidence and the severe impact it has on affected individuals. The disease places a substantial burden on both the healthcare system and affected families, resulting in economic and health-related costs. The proposal presents data and evidence supporting the severity of the issue.

FAQ 3: Who is the target group of this health promotion program, and why was this group selected? Answer: The target group of the program is urban and semi-urban families in a specific city. This choice is supported by epidemiological data indicating the vulnerability of urban populations and the high incidence of Dengue Fever in these areas. Families were selected as the target group because they play a central role in adopting preventive behaviors.

FAQ 4: What behavioral theory underpins the program, and how does it inform the program’s design? Answer: The program is underpinned by the Health Belief Model (HBM), which emphasizes perceived susceptibility, severity, benefits, and barriers to taking health-related actions. The HBM informs the program’s design by addressing the target group’s perceptions of Dengue Fever and its prevention measures, influencing their behavior.

FAQ 5: What are the key risk and contributing factors addressed in the program, and how will they be tackled? Answer: The program focuses on risk factors such as low knowledge and awareness of dengue prevention measures and inadequate mosquito control. Contributing factors include limited access to educational resources, misconceptions about dengue, and lack of mosquito control programs. These factors will be tackled through a combination of communication, environmental, and advocacy strategies outlined in the proposal.