Explain about How Customers Balance Good and Bad CS-Related Information to Create an Ethical Brand Image.

The purpose of this assignment is to practice an important aspect of the writing process: to synthesize the information from a scholarly article and draw meaningful connections to future implications. First, select an industry with which you are familiar and in which you intended to have your future career, such as health care, marketing, retail technology, etc. Consider an organization or position you might be interested in. The industry you select in this assignment will be the focus for the remaining writing assignments in this course. Once you have made your selection, refer to the article “How Do Consumers Reconcile Positive and Negative CS-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry” as well as the guidelines for writing, located in the topic Resources. Then address the prompts below in a 750-1,000-word paper: Summarize the article including paraphrasing the article, the research problem, questions, method, findings, and conclusions discussed by the authors. Discuss how the findings and conclusions of this article would impact the industry or organization you have identified for your future career. Reminder: This is an academic exercise that should not be written in first person. This is an APA paper that includes a separate title page and a reference page.