Submit a case discussion on a study titled “When Sexism Cuts Both Ways,” Russell and Oswald delve into the intricate dynamics of sexism, shedding light on its often-overlooked impact on men within the broader discourse.


In their 2016 study titled “When Sexism Cuts Both Ways,” Russell and Oswald delve into the intricate dynamics of sexism, shedding light on its often-overlooked impact on men within the broader discourse. Published in Men and Masculinities, their research challenges conventional gender narratives, highlighting the complexities of sexism’s effects on both men and women (Russell & Oswald, 2016). While discussions on gender discrimination predominantly focus on women’s experiences, Russell and Oswald contend that disregarding men’s encounters with sexism inhibits a holistic understanding of the subject. The authors assert that traditional masculine norms perpetuate sexism by emphasizing traits such as dominance, emotional suppression, and self-reliance. This perpetuation, paradoxically, further reinforces the very gender norms that contribute to the issue (Russell & Oswald, 2016). Through examining domains such as the workplace, relationships, and mental health, the study reveals how men can face sexism, often trivialized or celebrated, and how these experiences can lead to emotional distress and reinforcement of harmful stereotypes.

Overlooking Men’s Experiences of Sexism

The authors begin by acknowledging the prevalent focus on women’s experiences of sexism, which often results in the neglect of men’s encounters with discrimination. They assert that ignoring men’s experiences can hinder a comprehensive understanding of gender dynamics and argue that traditional masculine norms contribute to the manifestation of sexism in diverse ways (Russell & Oswald, 2016).

Impact of Traditional Gender Norms

Russell and Oswald’s (2016) article underscores the profound impact of traditional gender norms on perpetuating sexism towards men. These norms, deeply ingrained in society, prescribe specific behaviors, roles, and characteristics that are deemed acceptable for men to conform to. The authors argue that these norms not only restrict men’s personal expression but also create an environment in which sexism can thrive.

In many cultures, traditional masculinity is often associated with traits such as emotional stoicism, assertiveness, and dominance. Men are expected to exhibit these characteristics, and any deviation from this norm can lead to marginalization or ridicule. This pressure to conform can result in the suppression of authentic emotions and self-expression, as men fear being labeled as weak or unmanly (Russell & Oswald, 2016).

Consequently, this internalized pressure to adhere to traditional norms has adverse effects on men’s mental health and well-being. The expectation to always appear strong and composed can lead to emotional bottling, making it difficult for men to seek emotional support when needed. This emotional isolation can contribute to higher levels of stress, anxiety, and even depression (Russell & Oswald, 2016).

The impact of these norms extends beyond the emotional realm, affecting men’s interpersonal relationships and societal roles. The authors highlight how the notion of men as providers and protectors can lead to unfair expectations in relationships and the workplace. Men may feel compelled to take on the role of the primary breadwinner, even if it means sacrificing personal well-being or life satisfaction (Russell & Oswald, 2016).

Moreover, the pressure to conform to traditional masculinity can hinder men’s willingness to engage in activities or careers that are not traditionally associated with their gender. Fields such as nursing, childcare, or the arts may be stigmatized as “feminine,” discouraging men from pursuing their interests in these areas. This not only limits individual career choices but also reinforces the gender binary and the notion that certain domains are reserved for specific genders (Russell & Oswald, 2016).

Russell and Oswald’s (2016) study emphasizes that traditional gender norms contribute to the perpetuation of sexism towards men by constraining their personal and professional lives. By portraying deviations from these norms as undesirable, society inadvertently supports a system that devalues traits and behaviors not aligned with traditional masculinity. This not only impacts men’s mental health and well-being but also reinforces harmful gender stereotypes that ultimately affect both men and women.

To combat the adverse effects of traditional gender norms, the authors suggest the importance of fostering a more inclusive and flexible understanding of masculinity. This involves challenging stereotypes and providing space for men to express a wider range of emotions and engage in a variety of activities without fear of judgment. Such a shift would not only benefit men but also contribute to a more equitable and inclusive society where individuals are valued for their authentic selves (Russell & Oswald, 2016).

The impact of traditional gender norms on perpetuating sexism towards men is a critical aspect highlighted by Russell and Oswald (2016). These norms create an environment where men are pressured to conform to specific behaviors and roles, stifling their emotional expression and well-being. The authors’ insights shed light on the need to challenge and reshape these norms to create a more inclusive society that values diverse expressions of masculinity and promotes mental and emotional well-being for all individuals.

Domains of Male Sexism

The study delves into various domains where men face sexism, including the workplace, relationships, and mental health. The authors highlight that sexism towards men is often trivialized or even celebrated. Instances where men deviate from traditional masculinity can result in belittlement, leading to emotional distress and reinforcing gender norms (Russell & Oswald, 2016).

Power Imbalances in Relationships

Russell and Oswald’s (2016) research delves into the intricate ways in which traditional gender norms perpetuate power imbalances within relationships, shedding light on how these imbalances contribute to the broader issue of sexism towards men. The authors highlight that societal expectations of masculinity and femininity create a dichotomy that affects interpersonal dynamics, often placing men in positions of power and reinforcing unequal gender roles.

Traditional gender norms often depict men as dominant, assertive, and authoritative figures within relationships. These norms prescribe that men should take the lead in decision-making, financial matters, and the overall direction of the relationship. As a result, men may feel obligated to assert control and suppress vulnerability to fulfill these expectations, potentially sidelining their partner’s autonomy and agency (Russell & Oswald, 2016).

Such power dynamics can have profound effects on the emotional well-being of both partners. For men, the pressure to constantly exhibit dominance and emotional restraint can lead to feelings of isolation and inadequacy. In contrast, women may find their voices marginalized and their desires overlooked within the relationship. These dynamics can contribute to a lack of open communication, fostering an environment where misunderstandings and dissatisfaction thrive (Russell & Oswald, 2016).

The authors highlight how traditional gender norms often discourage men from engaging in tasks considered “feminine,” such as housework and childcare. This further amplifies the power imbalance by reinforcing the expectation that women should handle domestic responsibilities. When men do contribute to household chores or childcare, they may receive praise for deviating from traditional norms, but this praise can also be condescending, implying that such tasks are not inherently their responsibility (Russell & Oswald, 2016).

Russell and Oswald (2016) also point out that these power imbalances can extend to intimate relationships, affecting sexual dynamics as well. Traditional norms often dictate that men should be initiators and take charge in sexual encounters. This expectation can lead to situations where men feel pressured to perform or conform to certain roles, potentially overshadowing their own desires and emotional experiences. It also places undue pressure on women to react passively, reinforcing stereotypes about their lack of agency (Russell & Oswald, 2016).

The study underscores that these power imbalances are not only harmful to individuals within relationships but also contribute to the perpetuation of broader gender inequalities. When traditional norms continue to dictate the roles and behaviors of men and women within relationships, they reinforce a hierarchical structure that limits both partners’ opportunities for personal growth and mutual respect. Moreover, these dynamics can influence the way children perceive and internalize gender roles, perpetuating the cycle of sexism in the next generation (Russell & Oswald, 2016).

To address these power imbalances, the authors advocate for a reevaluation of traditional gender norms and a shift towards more equitable relationships. This involves fostering open communication, shared decision-making, and a recognition of each partner’s strengths and contributions, regardless of gender. By challenging rigid gender roles, individuals can forge relationships based on mutual respect and collaboration, ultimately contributing to a more inclusive and just society (Russell & Oswald, 2016).

Russell and Oswald’s (2016) exploration of power imbalances in relationships reveals how traditional gender norms perpetuate unequal dynamics that contribute to sexism towards men. These norms shape expectations and behaviors, affecting emotional well-being, communication, and intimate connections. By acknowledging and dismantling these power imbalances, individuals can work towards relationships that prioritize equality, respect, and personal growth, ultimately fostering a more equitable society for all.

Broadening the Perspective

The authors’ research contributes to the gender discourse by spotlighting the often-overlooked experiences of men facing sexism. By challenging the narrative of women as the exclusive victims of sexism, the study advocates for an inclusive understanding of the issue. It underscores the need to break down rigid gender norms, enabling individuals to express themselves authentically without fear of prejudice or discrimination (Russell & Oswald, 2016).


In conclusion, Russell and Oswald’s (2016) thought-provoking study, “When Sexism Cuts Both Ways,” provides a comprehensive analysis of the complex interplay between sexism and masculinity. By highlighting the often-neglected experiences of men facing sexism, the authors challenge the prevailing gender discourse. Their research underscores the significance of considering the multidimensional impacts of traditional gender norms, shedding light on the adverse consequences for both men and women. By advocating for a broader perspective, the study encourages us to reevaluate societal expectations and strive for a world that allows individuals to express themselves authentically, free from the constraints of rigid gender norms. This article adds a valuable layer to ongoing discussions about gender equality, urging us to dismantle harmful stereotypes and embrace a more inclusive understanding of gender dynamics.


Russell, B. L., & Oswald, D. (2016). When sexism cuts both ways. Men and Masculinities, 19(5), 524–544.×15602745

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