Can people be persuaded to overcome bad habits? How would your team do it?
Changing habits can be especially difficult when it involves overcoming bad habits such as excessive phone use. For instance, always being connected can have its disadvantages, as many can attest. With excessive cell phone use, others have noticed a decline in meaningful conversations and communications, especially with those who are not in your inner circle. Several managers note a lack of attention and focus on important meetings when colleagues miss opportunities to contribute because they are glancing at an app or an e-mail or leaving the room to make a call.
1) How can we use persuasion to reduce cellphone addiction?
2) How would your team do it and what type of budgeting approach would you recommend to accomplish your objective?
Communication Objective
Objectives fall into one of the following categories:
Education or inform
Select one or two primary objectives based on what you know about your audience.
Discuss your objectives and your rationale for selecting these.
Include how you intend to measure the success of your campaign. What metrics will you use? Discuss at least 2 ways of measuring success.
Write a communication objective as follow above and with:
– problem: Cell phone addiction is an epidemic that has negative effects such as causing compulsive behavior that can make young adults prone to engaging in dangerous activities such as texting and driving.
– audience: 16-21 (Millenials), irresponsible/careless. focused on social media
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