the target consumer
connection of the ads and the controversy of the ads
the ads must be before 1990, they must be connected in some way, they must be
controversial
ethos, pathos, logos (what is it and how does it work in the ad), and you will need specific definitions from the Envision chapter
the other rhetorical strategies on page 31 of Envision including compare/contrast, example/illustration, etc. (again define and explain what it is in the ads and how it’s used in the ads)
Jib Fowles 15 appeals. Include as many as you see. There will be more than one. Some may be repeated in different ads, but again, define and explain how it’s being used in the paper.
Cite all quotes from the Envision and Jib Fowles articles in in-text format. Include in-text citations for quotes from your ads. I will go over citations in class before the paper is due
Include a Works Cited with all five of the sources: the three ads, Envision, and Jib Fowles
Include your images of the ads with your final paper
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