21st Century Consumption Patterns

Question 1:
After reviewing the assigned materials, compare and contrast the consumer behaviors of Millennials versus other generations (ex. Baby Boomer, Generation X) of consumers.

Question 2:
After reviewing the assigned materials, compare and contrast your own online shopping habits versus 3 key results of recent research on online shopping habits.

Required Reading:
Charm, T., Coggins, B., Robinson, K., & Wilkie, J. (2020, August 4). The great consumer shift: Ten charts that show how US shopping behavior is changing. McKinsey & Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing#
Devi, M., Das, L., & Baruah, M. (2019). Inclination towards online shopping: A changing trend among the consumers. International Journal of Education and Management Studies, 9(3), 145-149. Retrieved from Proquest One Academic from the Touro Library.
Mymoneykarma. (2020, January 31). Millennial spending habits – mymoneykarma [Video]. YouTube. https://www.youtube.com/watch?v=q0MxIhxgbzo (2:59)
Netzer, J. (2020, July 1). The top millennial buying habits and insights for 2021. Khoros. https://khoros.com/blog/millennial-buying-habits
Yahoo Finance. (2020, February). Here’s how millennials tend to budget [Video]. YouTube. https://www.youtube.com/watch?v=l-QZeTNCeEk (1:10)
TylerNet. (n.d.). How to attract millennial furniture shoppers. https://www.tylernet.com/blog/millennials-furniture-buying-habits/
Fernandez-Lopez, A.M. (2020). Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior. Journal of Marketing Analytics 8:57-68. https://www.researchgate.net/publication/341410714_Price_sensitivity_versus_ethical_consumption_a_study_of_Millennial_utilitarian_consumer_behavior
United Nations Conference on Trade and Development. (2020, October 8). COVID-19 has changed online shopping forever, survey shows. https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows *
Optional Materials:
Zaczkiewicz, A. (2016, June 27). Consumer survey reveals online shopping habits, behavior trends. WWD. http://wwd.com/business-news/retail/consumer-survey-online-shopping-behavior-10473209/

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