•The Case is ”
Final Case Netflix” in the upload folder. “ONLY USE CAGE framework & Porter’s 5”
Instruction:
Everything including the rubric is in the detailed folder, document name “Instruction for the Netflix Take Home Assignment”, please read before you want to take the order
The case and lecture note is in the upload file!
all normal business formats/requirements expected
Please write at least 2200 words, Since I will be placed 8 pages. Cover page and reference are not count as 1 page.
READ THE RUBRIC
The purpose of the individual take-home final assignment is to showcase your IB case analysis knowledge and the learning you have garnered from our in-class discussions. (please make sure to include some concepts in the lecture notes)
Tips for an excellent case write up：
• Review lecture slides on case analysis evaluation Criteria (already posted)
• Clearly state the case issue(s)
• Identify the “character” of the case to whom you will be recommending your solution
• Thorough analysis that supports the recommendation, using learned frameworks
• Demonstrate an understanding of the “character” in the case and his/her perspectives
• Strategic options and any evaluation criteria if appropriate
• Recommendations (include rationale / why)
• Report flow
• Quality of writing (readability)
Assignment Questions:
1. Using the CAGE framework, what areas of concern under CAGE (culture, administration, geography and economics) should Netflix pay specific attention to when developing and executing on its international expansion strategy? Please provide justifications.
2. Analyze the overall challenges, opportunities and profitability of the industry Netflix operates in. Utilize any learned frameworks deemed appropriate and relevant.
3. Define Netflix’s competitive advantage.
4. How would you recommend Netflix overcome its international expansion challenges?
5. Moving forward, what strategic recommendations you would make to Netflix to ensure long-term success in the global marketplace?
Note: When answering these questions, please make explicit:
1. The main character of this case (to whom you as a consultant works for)
2. The main problem Netflix is facing is based on the case information.
Try to not use external research, if you want, you may, but use APA to cite it.
WRITTEN DELIVERABLESUnless otherwise directed, all hand-in assignments are expected to be in the best business standard.
•Double-spaced,
•1” margins all around
•12 point font in Times New Roman
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