Discuss why this might be one of the most important of the 4Ps. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.

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For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read. Use subject headers for each of the article titles.

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