What are the market strategy and the innovation strategy?

Locate a suitable subject organization for your course project. For the course project, maintain focus on the specific assignment (related to organizational structure and design) and Organizational Behavior.

For your paper, provide a summary of the organization. Include the following details in your summary:
What is the scope of the organization?
What are the organization’s goals?
Who does it do it to/for?
What are the market strategy and the innovation strategy?
Keep your participation at the level of critical thinking—analyzing, synthesizing, and evaluating. Make connections between what you are learning and what you already know. Make comparisons and challenge points of view.

In organizational diagnosis, one of the first steps is an initial assessment of potential areas of concern. If you were contracting with an organization as a consultant, the chief executive officer (CEO) would likely share in the early conversations about why you are being hired. As part of the process, you would make observations, look at some organizational documents, and even have some informal conversations with organizational members to get a sense of where issues might be located so that you can determine how you will gather necessary data for diagnosing problems and recommending solutions. Review the below graphic for suggestions on data collection.

In your paper, provide an initial assessment of some organizational problems that are evident in your case study organization. Although in an actual consulting scenario, you would do your assessment on the basis of your full range of organizational and leadership theory knowledge, for this course project, focus on organizational structure and design.

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