How does your company communicate with its discourse community?

How does your company communicate with its discourse
community? How does your company communicate with those external to its
discourse community?

1. Introduction
– Begin by discussing the company you selected, what its purpose is, and why
you chose it. Create a thesis statement that identifies how your company
communicates with members of its discourse community (employees, clients,
customers, suppliers, vendors).
2. Research
five different genres from the company you selected. Genres could include:
examples of emails, memos, business letters, job ads, websites, brochures,
mission statements, social media feeds, advertisements, etc…
3. Identify
each type of genre. What genre is it? What are the general conventions associated
with this genre? In other words, what expectations do we have surrounding this
communication?
4. Why does
your discourse community adopt this genre for the purposes of spreading
information to members? How do they exploit this genre when communicating with
its discourse community?
5. What is
the purpose of the piece? Who is the target audience? What information does it
present? How do we know it is part of your discourse community – jargon,
content, or both?
6. Perform a
rhetorical analysis of each genre. Use Swales 2017 for reference i.e. include
genre, audience, purpose, context and ethical stance for each researched genre
. Provide textual evidence with in-text
citations (quotes, paraphrasing, etc.) to support your analysis.
7. Also find
a sixth source that was written about your selected company by those external
to the discourse community (News story, competitor, etc.). What genre is it?
Where did you find the piece? What is the purpose of it? What information does
it present? Who is the target audience? Perform a rhetorical analysis of the
piece including its genre, audience, purpose, context and ethical stance using
textual evidence to support your analysis.
8. In your
conclusion, reflect on how your company is communicating with its discourse
community using the questions above. How does the source you identified in
Question 7 communicate about the company? Does it reinforce what the company
communicates about itself?

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