When advising a friend on whether to take a well-paying but uncertain job, Benjamin Franklin recommended a type of moral algebra: “divide a sheet of paper by a line into two columns, writing over the one Pro and over the other Con.” is “Pros & Cons” technique continues to be one of the most popular approaches to decision making. Have you relied on “Pros & Cons” in the past? Do you agree with the Heath brothers’ skepticism about the limits of the technique?

When advising a friend on whether to take a well-paying but uncertain job, Benjamin Franklin recommended a type of moral algebra: “divide a sheet of paper by a line into two columns, writing over the one Pro and over the other Con.” is “Pros & Cons” technique continues to be one of the most popular approaches to decision making. Have you relied on “Pros & Cons” in the past? Do you agree with the Heath brothers’ skepticism about the limits of the technique?

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