This module covers tghe content of chapter 5 and focuses on generic business-level strategies that firms may adopt
Discussion Forum: Amazon’s 15$ Per Hour Minimum Wage:
In an effort to show dedication to its workforce and support of a
broader movement promoting higher minimum wages, Amazon raised the
minimum wage of all of its workers to $15 per hour. In light of the fact
that most of its competitors have not followed such a policy and that
most states have minimum wage rates that are much lower (e.g.,
Missouri’s minimum wage is currently $10.30), this could result in
Amazon losing some of its price advantage relative to certain
competitors. But Amazon hopes to set a trend by showing that its
employees matter first and that compensating employees at higher rates
results in higher levels of commitment, productivity, and ultimately,
better customer service. Amazon hopes that the public will also value
this move as something that is fundamentally the right thing to do for
its employees. If this is the case, customers may be willing to pay a
price premium to shop Amazon over other competitors. Nonetheless, may
shoppers may not know or simply not care about how much organizations
pay their employees and may simply shop price, thus possibly favoring
competitors like Wal-Mart. On balance, do you think that this is a good
or bad move by Amazon? Why?
Book for this class
Ketchen, D. and Short, J. Mastering Strategic Management(2nded.), Flat World Knowledge, 2018
• Disagree respectfully. Disagreement and generating divergent ideas are essential
parts of the learning process. However, it is important to maintain a respectful stance
even through disagreement. Also, refrain from using judgmental evaluations of what
someone else posts, and instead present your own perspective supported by the
learning material. For example, instead of telling another student that “Your comment
makes no sense,” you can say, “I interpreted the results of the article differently. As I
see it, the author was not implying that top-down management is necessarily bad in all
situations, but rather that the appropriate management style in any situation depends on
the nature of the task at hand.”
• Never use profanity or use language that might otherwise be viewed as insensitive to
other individuals or groups of individuals.
• Stay on topic. Posts that stray from the topic can derail the dialogue.
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never appropriate to use bullying language or to make personal judgments about other
individuals based on their views regarding a particular topic.
• Use humor carefully. Please realize that, in a forum with dozens of participants, the
potential for miscommunication can be high and that situation can be exasperated by
humor that may be subject to misinterpretation. Keep in mind that not everyone will find
the same comments humorous and that any comments that may potentially be offensive
to any individual or groups of individuals in the class must be avoided.
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