“Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts.” Do you agree or disagree with this reasoning? Why? Are there certain industries for which it might be more or less true?
One citation has to come from (page number must be included): Textbook Title and Edition: International Business: The challenges of Globalization,
8
th edition.
Author: John J. Wild, Kenneth L. Wild
Publisher: Prentice Hall, 2016
ISBN-13: 9780133866247
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