There is always a catalyst for company’s to diversify. In the example of Eastman Kodak, it is because their $19 billion dollar a year business disappeared in the tsunami of digital images. Driven by the pandemic and need to re-shore the United States pharmaceutical supply Eastman Kodak is looking to enter the generic drug ingredients industry.
Your team is to look into your crystal ball, to the year 2026, and determine whether Eastman Kodak’s diversification strategy will succeed.
Write a paragraph on these three things ONLY
Power of customer
Threat of substitute products
Opportunity
Threat
Last Completed Projects
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