How might other branding strategies used in various areas of the sport industry be applicable to your brand?

Branding Strategies
o What is an example of a successful branding campaign aimed at a similar audience level (local, national, or global) that could be useful to your
brand to study? How did that campaign employ its branding strategy?
o What brand similar yours has successfully reached audiences at the local, national, and international level? How were its strategies applied at
each level?
o How might other branding strategies used in various areas of the sport industry be applicable to your brand? (For example, if your selected
brand is a sport drink, consider branding strategies used for athletes or clothing brands in terms of how they may be applicable to your brand.)

Channels for Communication
o Based on your campaign analysis and research, what are two proven branding strategies (to reach your intended audience) that you might apply
to your selected brand? Why did you choose these two strategies?
o What is one brand strategy that would differ if you were to attempt to expand your brand to a different audience level, and how might it be
applied? (For example, if you were branding for a local audience, how would your recommended strategies and applications differ from those of
a national or international brand?)

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