read the article and answer these questions below-
1. What challenges does coach face relative to pricing its vast product line
2. Based on principles from the chapter, explain how price affects customer’s perceptions of the coach brand?
3. How has increase competition at coach’s price point affected the brands’ performances?
4. Will the plan proposed by current coach leadership be successful in reversing the brand’s slide in market share? why or why not?
5. What recommendation would you make to coach?
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