Describe each commercial and the intent.

Please use the attached word document format for the assignment.

Instructions:

Watch three commercials (see links provided).

1. Describe each commercial and the intent. Explain the message and the language used then analyze how each of the elements in the commercial – images, music, and most importantly language – affects an audience.

2. Pay particular attention, and listen closely, to the symbolic associations of various images and words (what do they symbolize/what is the meaning), and identify the powerful emotions that these associations elicit. What emotion is used? Think of what is said. If there is no speaking, are there words on the screen? Did they fit with the commercial and create the tone? Was the language use effective?

3. Are the commercials effective and what makes them effective? What influential roles do these commercials play in our culture as a whole (what do they do)?

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