What is the difference between communicating as a leader and communicating as a manager?

What is the difference between communicating as a leader and communicating as a manager?

Real Life Example: When he was promoted from manager to director his role changed significantly. He went from managing employees to reach the set goals to setting the goals for the department. He made a major mistake: his communication style did not change. After several emails, his Executive Director contacted him and gave this advice, “You have to change your style. Your message is now read by 100+ people, not 12. You must choose your words more carefully and consider your whole audience.

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