Complete Essay 3 (50 points worth)
1) Under what conditions should a customer-strategy enterprise consider firing an unprofitable customer? There should be several conditions that a company should fire customers. Identify those conditions. (20 points worth)
2) Search the Web for a company that has successfully “fired” customers in the past. Explain what happened and how the company dealt with it briefly. Explain why you think it successful. (15 points worth)
3) Search the Web for a company that has unsuccessfully “fired” customers in the past. Explain what happened and how the company dealt with it briefly. Explain why you think it unsuccessful.
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