research what social media platforms are currently providing the best return on marketing investment

2-3 page readers paper … On page 142 of chapter 5, Figure 5.12 shows which social media platforms provided businesses the best return on their marketing investment. This figure was from 2016. Your assignment is to research what social media platforms are currently providing the best return on marketing investment. Then compare the rankings to the 2016 number. Discuss why and what has changed over the last 5 years.

Your assignment should include APA formatting (see How to be Successful in Dr. B’s Course handout). The content of your paper should be no more than 3 pages (doesn’t include cover page, reference pages, etc.).

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