Wellington’s Coffee House:
Welly Sanders has a coffee company. The company is vertically integrated and handles all sourcing of coffee beans, coffee beans processing, and coffee beans distribution. Welly also has a chain of coffee shops where he sells the coffee to the consumers, called the Wellington Coffee House.
His direct competitor, Charlie’s Café, was recently in the news for alleged sourcing malpractices and for excessive use of plastics at various points in their value chain. Concerned by this news, Welly wants to audit his own practices to make sure that he is complying with all regulations and that the practices are sustainable.
Comment on:
What factors should Welly consider when assessing the sustainability of his supply chain? Any suggestions on how he should conduct the audit?
How can Welly measure the sustainability of his business?
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