Market Entry Analysis

This paper is a Market Analysis Recommendation on whether or not to expand business in Mexico and Canada. Please use analysis from previous assignments (which are attached) as your primary source for your final recommendation.

Your organization, Sustainable Goods, is U.S.-based and privately owned. Sustainable Goods is a big box retailer who specializes in products which are sustainable. Your organization has been cited by the United Nations Conference on
Trade and Development (Links to an external site.) (UNCTAD) as the leading organization for the
sales and distribution of sustainable products.

You are the newly-appointed Chief Operating Officer of the international branch of the organization. Sustainable
Goods is considering which countries to expand into first. The President of the organization has tasked you with
selecting one developed and one developing country to expand into as a pilot project.

Mexico and Canada

– Market Entry Recommendations. The analysis shall include a recommendation, for each of
your countries, whether or not to open a Sustainable Goods store there and what type of market entry strategy
should be used. This portion of the report should be of sufficient length to make your recommendation and include scholarly evidence. Your recommendation cannot be to study the two countries further; you must decide whether
to enter or not.

Please use Information from previous assignments M1A1 (General info about the twocountries), M2A1 (Current Trade Agreements), and M4A2 (SWOT analysis) in your analysis and recommendations. All three assignments have been consolidated into one document for your convenience.

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