Answer 1: Analyze the specialty coffee caf industry using Porter’s Five Forces and Macro Environmental Analysis. What are the key success factors in this industry?
Answer 2: What are Starbucks’ strengths and weaknesses? Does it have any sources of sustainable competitive advantage?
Answer 3: Porter argues that to achieve a sustainable position, a company has to make trade-offs that its competitors are unable or unwilling to make. What trade-offs has Starbucks made?
Answer 4: How is Starbucks’ product positioned in the market? How do its functional-level strategies align (or fail to align) with this positioning?
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