Today you are going to create a Reference Market for Buhi.
CHOOSE A SOLUTION: Start with choosing your WHAT. We know that Buhi has bags, but what do YOU really want to sell? Is it traveling, or school? Is it adventure or business? is it nostalgia or freedom? Choose a main solution based on how you see the product and the ads you are running, then write a few paragraphs that encompass that solution. Here is an example:
What: Buhi sells freedom, the dream of adventure and the thrill of being one with the world.
CHOOSE A BUYER PERSONA: Now that you have a WHAT, you have to choose a WHO. Develop a buyer persona using the “great example” showed in the lecture. You should be able to identify who your buyer persona is, what he or she is about, why he or she would like to buy our solution, and how we are going to approach him or her. Remember to name your buyer persona.
Who: For this example, I will name my buyer persona “John”
THE PRODUCT: Your HOW is simple: Bags. That’s it.
FINALLY, BUILD THE ABEL AXIS: Draw the Abel Axis with the What, the Who and the How. You will end with one macro segment in which you may focus to increase your revenue in the simulation.
In my example, my Reference Market would read something like this: To John, Buhi represents the dream of adventure and the thrill of being one with the world. We sell freedom through a bag.
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