1. Watch the video A Meal To Die For, CBS News Video about Heart Attack Grill, at https://www.youtube.com/watch?v=Em34idZwE0o
How would you relate it to segmentation, target marketing, and differentiation (positioning) concepts in the chapter?
2.Hotels targeting Millennials – Differentiation and Positioning Moxy Hotels is Marriott Internationals new millennial-focused boutique hotel concept. https://www.youtube.com/watch?v=emUXNr4_oLwHomepage: http://moxy-hotels.marriott.com/
Hilton Worldwide recently announced a new brand targeting those who have a Millennial mindset. https://youtu.be/9tzBNDHiRoQ
Homepage: http://tru3.hilton.com/en/our-story/index.html
(Links to an external site.)
After watching the videos and exploring their sites, discuss how each brand differentiates and positions itself in the market and comment on which one is more appealing to you.
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