Take on the role of strategic marketing consultant or marketing manager for InfoSec https://www.infosecinstitute.com/ and focus on their Infosec IQ security awareness training solutions for employees in different functional roles from companies in a variety of industries.

Take on the role of strategic marketing consultant or marketing manager for InfoSec https://www.infosecinstitute.com/ and focus on their Infosec IQ security awareness training solutions for employees in different functional roles from companies in a variety of industries.

Assume Infosec does not have a well-defined email marketing automation strategy for the purposes of this case as it relates to someone that fills out this email capture form. Your task as the new marketing manager or marketing consultant is to create an email strategy that “on-boards” the prospect that is still considering what solutions might be appropriate, whether Infosec’s offerings are the right fit, etc. Given this is a team security awareness training there may also be multiple people involved in the final decision and it is likely to be a longer sales cycle purchase.

Your first task is to examine the email capture form pictured below to identify what additional information should be added to allow for better email segmentation and nurturing moving forward. Please justify your analysis – keep in mind there is a trade-off of asking too much or too little as part of any gated content. The ultimate goal at this point should be to get just enough information to implement the on-boarding email drip campaign you will create.

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