In a market increasingly saturated by specialised offerings, just how efficient and effective is F45?

Write a consultancy-style audit report for one of the service organisations listed below. Using both services marketing
theory and your research about the organisation/sector, you are required to (1) audit the
services marketing mix of an organisation, (2) identify strategic opportunities to improve
organisational efficiency and effectiveness, and (3) recommend three short-term actions for
the organisation to implement.

Please use this Organisation

Organisation 2: F45 (https://f45training.com/)
F45 is a premium functional fitness gym that offers 45-minute circuit and high intensity
interval training (HIIT) sessions. Australians are increasingly health conscious and spend a
significant proportion of their discretionary income on gym memberships. However, COVID19 restrictions have forced Australian gyms to close for periods in 2020 and 2021, then
operate at reduced capacity when they reopened. In a market increasingly saturated by specialised offerings, just how efficient and effective is F45?

Last Completed Projects