Introduction: Begin your
presentation with one slide that defines internet marketing in your own
terms and briefly explains the necessity of understanding internet
marketing strategies and concepts in the present-day landscape.
Fundamental
Internet Marketing Strategies: Your boss believes that the
following four fundamental internet marketing strategies should be
introduced in your presentation with accompanying examples:
Search Engine
Optimization (SEO), Search Engine Marketing (SEM), and Pay-per-Click
(PPC): SEO,
SEM, and PPC are three critical internet marketing strategies related to
search engines. On this slide, define each term and briefly explain how
it will benefit Acme Widget to have an employee on the team who
understands these critical concepts.
Example: On this
slide, provide one example that is relevant to Acme Widget. The example
should show how SEO, SEM, and/or PPC can be used to increase online
sales at Acme Widget. Briefly explain your rationale for choosing this
example.
Metadata and
Keywords: Another
critical element related to search engines is metadata and keywords. On
this slide, explain how search engines use these concepts to prioritize
results.
Example: On this
slide, provide one example that is relevant to Acme Widget. The example
should show how metadata and keywords can be used to increase online
sales at Acme Widget. Explain your rationale for choosing this example.
Trending
Topics: Trending
topics are an important piece of internet marketing. On this slide,
explain how you could gather information about trending topics through
various tools and technologies. Also be sure to elaborate on why you
would gather this information and how it could benefit Acme Widget to
understand trending topics.
Example: On this
slide, provide one example that is relevant to Acme Widget. The example
should show how trending topics can be used to increase online sales at
Acme Widget. Explain your rationale for choosing this example.
Titles,
Headlines, and Tags to Foster Engagement: A number
of different titles are used in internet marketing. On this slide, define
titlesincluding actual/headline, meta-title, and social media titleand
describe how they can be used to foster engagement. Explain the benefits
and uses of titles in internet marketing.
Example: On this
slide, provide one example that is relevant to Acme Widget. The example
should show how titles can be used to increase online sales at Acme
Widget. Explain your rationale for choosing this example.
Conclusion: Conclude
your presentation with one slide that summarizes key points in your
presentation including a discussion of the role of internet marketing
strategies in creating effective communications.
You work in the small communication department at Acme Widget Co., a business that sells a wide variety of products including high-quality toys, games, bicycles, sporting goods, and footwear. Acme Widget is based out of a small retail location, but over the past few years, the company’s sales soared as it expanded its business model to include online sales. In that time, the companys sales more than doubled as its customer base went from local to international.
Recently, however, sales have stopped increasing and you are fairly confident that it is due to a lack of internet marketing. You shared this thought with your boss, who agrees but needs additional information in order to approve a new position in the organization for an internet marketing specialist. You would like to take on that role, so your boss needs you to put together a proposal for upper management that explains the value of internet marketing.
Your proposal will need to first explain the fundamental concepts of internet marketing, then expand on how they can be applied to the creation of various communications. Your boss believes that you would be an ideal candidate for this position, so it is important that you convince upper management of the value of the role by showing that you are knowledgeable about various internet marketing strategies and concepts. You will also need to include concrete examples of how you might apply some of these concepts at Acme Widget. Your proposal will be in the form of a slide presentation with speakers notes.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|