Discuss in detail what services NetBase provides for Aquasana.

Case #2 NetBase – Availability Ends
11:59 PM
Your work will be checked for originality — Plagiarism
NetBase Quid (NetBase) is an award winning social analytics platform. Access NetBase’s web site. See link below. Watch the NetBase video “Net Insights” via the link below. NetBase merged with Quid (a leader in AI driven text analytics) in 2020. Watch “NetBase Quid Next Generation” video. Read the FIVE related article links pertaining to NetBase.
In addition to the material indicated above, read the FOUR items that are posted below these instructions. Three articles are contained in PDF files and the fourth is a hyperlink.
NetBaseQuid Website
VIDEO Links:
NetInsights
NetBase Quid – Next Generation Consumer Intelligence Platform
The five links below provide more NetBase details:
NetBase Brief Company Information
Need for Solid Market Intelligence Companies
NetBase Leader Social Listening Platforms
NetBase Customers and Analytics
NetBase Audience 3D Social Analytics Solutions
Respond to the following questions within a three page limit (750 words minimum). Use complete sentences, number your answers, and proofread your submissions. Incorporate material from the articles in your answers.
Answer the FOUR questions below. Make sure you have a back up copy of your answers!!!
FOUR CASE QUESTIONS:
1. Create your own SWOT analysis for NetBase (Strengths, Weaknesses, Opportunities, Threats). Discuss items highlighted in the articles, videos, and add your own thoughts.
2. Discuss in detail what services NetBase provides for Aquasana. Explain how social media has contributed to the success of Aquasana and helped it attract its customer base. See video.
3. Identify and describe additional NetBase customers or potential future customers beyond Aquasana. Then select and discuss a specific company product other than Aquasana that would benefit from their content analytics. Identify ways that this company may implement and then gain positive results from this platform. The NetBase Luxury Brands Report may help you with your answer.
4. The article “The Need for Solid Market Intelligence Companies” discusses the importance of marketplace knowledge and acquiring market intelligence. Define Market Intelligence. Discuss the FOUR angles highlighted in the article that assist marketers with formulating profitable strategic decisions.-. Include some of your own comments ideas for gaining effective SMM intelligence.
DO NOT FORGET TO ATTACH YOUR ANSWER FILE. YOU MUST USE WORD FORMAT

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