What are basic copy rules/principles/techniques to consider?

1. After completing topic 4, do we need copy in ads? Why or why not? When do you think copy work best?
2. What is the difference between a slogan and a tagline?
3. What are basic copy rules/principles/techniques to consider?
4. Do your responses to the previous question differ depending on print, television, web, etc.?
Writing Checklist:
___ Eliminate “there”, “this”, “thing”, “it”
___ Write in 3rd person. (Do not use I – such as “I think”, “I feel”… or my – such as “In my opinion”…)
___ Include a self-assessment that tells me what relevant IMC concepts, models, or theories you learned from completing the assignment.

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