Global Strategy
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Learning Goal 03-03: Illustrate the strategies used in reaching global markets and explain the role of multinational corporations.
This activity will allow you to identify the strategies used to compete in global markets. The key strategies include Licensing, Exporting, Franchising, Contract Manufacturing, Joint Ventures and Strategic Alliances, and Foreign Direct Investment. Review the various strategies regarding the level of economic opportunities, specific commitments, risks, control and financial profits of each strategy.
In this discussion, use an existing company, or create a company and identify the type of strategy that it would use for entering into a global market. Feel free to engage in a debate that identifies the advantages and disadvantages of the global strategy selected. You may also write your opinion of each strategy and the advantages and disadvantages of each.
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