Applying Kotters 8 Step Model

Please view the Kotter’s 8 Video click here: KOTTER’S 8 STEP ORGANIZATIONAL CHANGE MODEL FC | TED-Ed
https://ed.ted.com/on/7epP2Yzd
Apply each step of Kotter’s 8 ( I have supplied the first step ) to Carl’s Carwash.
provide well written and supported paragraphs to answer the following:Describe what you would do at every step in detail using

Applying Kotters 8 Step Model
Carl is an owner of a local carwash that has struggled to maintain a steady flow of customers in the past months. The reasons for this change range from a poor economy to the recent building of two franchise carwash locations within ten miles of Carls carwash. Carl knows that if he does not do something quick to change the current status of his carwash he will soon be out of business.
After much deliberation and brainstorming, Carl has decided to introduce an interior shampooing service to the menu of services the carwash offers. The goal is to generate additional revenue and maintain a competitive advantage over other carwashes in the area. From past experience, Carl understands how important it is to use a change model to guide the process of implementing this new service. He turns to Kotters 8 Steps
1. ESTABLISING A SENSE OF URGENCY
To establish a sense of urgency, Carl holds a meeting with his staff to discuss the current financial situation at the carwash. He informs his employees that they are all on the verge of losing their jobs due to the limited revenue coming into the carwash. Carl assures his employees that closing the doors to the carwash is the last thing he wants to do, but that is a reality that they are all facing. He explains the need for change at the carwash and shows the connection between making changes and creating job security for his employees.
Carls employees recognize their jobs as being in jeopardy and express their commitment to making whatever changes are necessary to secure the longevity of their jobs and the carwash.
* attached is the textbook for this course which can be used for 1 reference
**Also attached is the grading rubic
*** Establishing a sense is urgency is provided above but please expand on that step.

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