Comprehensive Media Plan – Part 2
Introduction:
Media plans come in many different designs varying by format, topics covered, order of topics, level of detail, and length. Each type of design serves a unique purpose for the plan to meet companies advertising goals. In this class you will follow one design. A basic media plan outline helps you to answer some common questions that arise during the writing process. An outline provides a blueprint to follow when creating your own media plan. It saves you time when getting started and provides you with a foundation to build upon as you customize the plan for your adverting needs.
The outline of a media plan serves as a template for creating a tailored media plan suited for your business. Below are the fourteen information sections included in a media plan. Each section should be listed in sequential order, as they should appear in your final media plan.
Outline for the Entire Media Plan:
Agenda
Product overview
Competitive insights
Media objectives
Strategy
Market research
Target audience
Consumer perspective
Seasonality
Geographic Insights
Media budget
Media plan recommendation
Role of media
Appendix with Charts
Supplemental Material:
Media Plan Example – Doritos Final Media Plan (https://www.slideshare.net/laurenaguy/doritos-final-media-plan)
Submission:
In this module, you will continue writing your Media Plan. This final written Media Plan should be between five (5) and seven (7) pages and the plan should carefully follow the outline.
By the end of this module, you will need to complete Part 2 of the written business plan. Part 2 of your written business plan should add the following onto your Part 1 and include the following:
Consumer perspective (describe your potential customers)
Seasonality
Geographic Insights
Media budget (prepare an estimated media budget)
Media plan recommendation (provide specific media vehicles)
Role of media (magazine plan, TV plan, Internet plan, and In-Store plan)
Appendix with Charts
Last Completed Projects
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