Topic 1: Many users resent advertising pop-ups and banner ads on social media sites. They go to Facebook, Instagram, Pinterest, and Twitter to socialize virtually, not to shop. How do you feel about sales pitches on your favorite social media sites?
Topic 2: Consider your vast experience with TV and other advertising. Can you think of commercials or ads that seem to fall in the category of puffery or could even be considered deceptive? How do you know the difference between the two?
Topic 3: When have you had to persuade someone (a boss, parent, instructor, friend, or colleague) to do something or change a belief? What strategies did you use? Were they successful? How could you improve your technique?
Topic 4: When have you had to complain to a company, organization, or person about something that went wrong or that offended you? Share your experience. What channel did you use for your complaint? How effective was your channel choice and strategy? What would you change in your method for future complaints?
Topic 5: Think of a product you have used and like. If you were trying to sell that product, what rational appeals would you use? What emotional appeals would you use? Try to sell that product to your classmates.
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