Examine lifestyle, social class (based on income information presented), values, and generation-specific personality traits.

Market Segmentation
(Chapter 2 introduces you to these concepts)
Market Segmentation is the separation of the total consumer market into smaller groups, or segments.
A cardinal rule in any business is “KNOW YOUR CUSTOMER”!!
Perhaps these sites may be helpful
http://www.strategicbusinessinsights.com/vals/
http://www.claritas.com/MyBestSegments/Default.jsp
http://www.sba.gov/content/demographics
http://censtats.census.gov/
http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
https://maps.google.com/
http://www.zillow.com/
http://www.city-data.com/
http://zipskinny.com/
Tableau Software Free Trial (https://www.tableau.com/trial/demographic-mapping-tool?cid=70160000000X4NV&ls=Paid%20Search&lsd=Google%20AdWords%20-%20Data%20Mapping%20-%20Free%20Trial&adgroup=Mapping%20-%20Demographic&kw=demographic%20map&adused=21156988695&distribution=search&gclid=CIPu8bm-_bcCFU2CQgod8U8Ayw)
This assignment should be based on the Brand/Store you have chosen for your project, as well as the particular location. (H&M)

Research the following information to create your Presentation.
Geographics – Define this term. Include information on county/city size, & population density. Decisions about where retailers locate stores are vital to the retailer’s success. Discuss why your retailer has chosen this particular location, and support your statements with the data you present
Demographics –Define this term. Then provide the typical customer profile of your retailer in this area. (Discuss age, gender, ethnicity mix, and income level.) Discuss the relevance of this information to your retailer.
Psychographics –Define this term. Examine lifestyle, social class (based on income information presented), values, and generation-specific personality traits. What relation or impact does this have on your brand?
Analyze how economic well being, sociological characteristics, and psychological attitude of consumers affect the fashion market in the area that you select.

Last Completed Projects