What is Media in the Digital Age, Nelson Granados observed “The media landscape is getting more complex for industry executives who are trying to make strategic decisions and for consumers who are deluged with new forms of media and consumption.”

In the article, What is Media in the Digital Age, Nelson Granados observed “The media landscape is getting more complex for industry executives who are trying to make strategic decisions and for consumers who are deluged with new forms of media and consumption.” According to Pew Research, consumers are looking at alternative channels for news and information. Nielsen notes that audiences have more choices to receive media content than ever before. With so many options, it is important for today’s media managers to make strategic decisions to position their organization to succeed in such a competitive environment with fragmented audiences, and multiple choices to receive content.
please respond to the following.
Discuss strategic decisions media managers face in today’s digital age? Be specific. Include information regarding types of content, staffing, promotion, and organizational flexibility.
Discuss how these strategic decisions could impact an operation of a media company.
Access the article here: https://www.forbes.com/sites/nelsongranados/2016/10/03/what-is-media-in-the-digital-age/?sh=43d42da251ea

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