Evaluate the prevalence of social media in communication strategy across multiple industries.

Assessment
description
In this assignment you will develop the
presentation into a fully formed, well-argued report, supported with
appropriate evidence and references which requires you to :
develop a proposal that identifies target
audiences from available data
position a brand message using social media in
line with the organisation’s goals and/or the brand values
create engaging content which is consistent
and aligned with the brand/organisational goals and interests through the
use of a content calendar and
identify appropriate evaluation methods for
the strategy to draw on.
The social media strategy proposal must
be presented as a professional report.

Assessment
aims
In this assessment task you must
create a social media strategy proposal for an organisation – Adelaide Fringe
2022. The report should demonstrate your ability to evaluate social media
strategy for a specific industry sector and organisation, understanding of
audience and consumer demographic factors, understanding of social media
communication planning, and demonstrate your knowledge of brand reputation and
management in a professional communication context. This assessment aims to
develop critical professional skills.

By
completing this assessment, you will meet the following course learning
objectives:
· Evaluate the prevalence of social media in communication strategy across multiple industries.
· Develop knowledge of social media user profiles by
target audience and consumer demographic factors.
· Develop industry standard social media
communication planning.
· Further develop knowledge of brand and reputation
management in a professional communication context.

Assessment
criteria
Draws on material from the course, independent
relevant research, and engagement with the course
The proposal outlines the target audience,
brand/organisational positioning, key content calendar dates and
appropriate evaluation methods for the strategy.
Research and proposal are professionally
presented in a report.
Written expression is error free (spelling,
grammar and language).
Where appropriate, Harvard referencing
convention is employed to cite information that is taken from external
sources.

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