I need 2-3 paragraphs to each prompt I’m going to give below. Sited in Apa format, Arial font 12, double spaced page numbered and free of spelling and grammar error. cited within outside sources.
Prompt 1: Cialdini: “It’s the principle that suggests that people give back to you the kind of treatment that they’ve received from you. If you do something first, by giving them an item of value, a piece of information, or a positive attitude, it will all come back to you. The key is to go first.
If you smile at a stranger, you get a smile back. If you don’t, you don’t get a smile back. That’s essentially the rule. Whatever it is that you would like to get from a situation, you can increase the likelihood that it will be forthcoming if you provide it first.”
Examples: Engaging an audience with fun, free, special offers that make them feel special.
WRITING PROMPT: Two to three paragraphs will do!
Discuss the principle of reciprocity in the “PinPals” campaign by Marshalls.
Prompt 2:Cialdini: “People will feel a desire to comply with a request if they see that it’s consistent with what they’ve publicly committed themselves to in your presence. The implication there is to ask people to state their priorities, their commitments, the features of the situation that they think are most important, and then align your requests or proposals with those things. The rule for consistency will cause them to want to say yes to what they’ve already told you what they will do or what they value.
There’s a great study that I like to cite having to do with one restaurant owner in Chicago who was able to reduce the number of no-shows at his restaurant by just having his receptionist change two words that she used when she took a booking. Previously she said, “Thank you for calling Gordon’s Restaurant. If you have to change or cancel your reservation, please call.” That was the standard approach and it was producing about 30 percent no-shows.
Instead of saying, “Please call if you have to change or cancel your reservation,” what if she said, “Will you please call if you have to change or cancel your reservation?” and waited for people to say yes, as they all did. Then no-shows dropped to 10 percent because people were going to be consistent with what they had said publicly they would do.”
Examples: The “foot-in-the-door” technique, when you ask your audience to do a small action that leads to bigger.
WRITING PROMPT:
Discuss the principle of consistency in the “Queso Bliss Showdown” campaign by Qdoba.
Prompt 3:Cialdini: “People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it, too. For example, I saw a recent study that came from Beijing. If a manager put on the menu of the restaurant, “These are our most popular dishes,” each one immediately became 13 to 20 percent more popular. What I like about that is, not only did a very small change produce a big effect, it was entirely costless and entirely ethical. It was only the case that these popular items were identified as popular items. That was enough to cause people to want to go along with what they saw as the wisdom of the crowd.”
Examples: Endorsements by experts, satisfied users, and influencers, including peers.
WRITING PROMPT:
Discuss the principle of social proof in the “Everyday Congrats from Tina Fey” campaign by American Express.
Prompt 4:Cialdini: “People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it, too. For example, I saw a recent study that came from Beijing. If a manager put on the menu of the restaurant, “These are our most popular dishes,” each one immediately became 13 to 20 percent more popular. What I like about that is, not only did a very small change produce a big effect, it was entirely costless and entirely ethical. It was only the case that these popular items were identified as popular items. That was enough to cause people to want to go along with what they saw as the wisdom of the crowd.”
Examples: Endorsements by experts, satisfied users, and influencers, including peers.
WRITING PROMPT:
Discuss the principle of social proof in the “Everyday Congrats from Tina Fey” campaign by American Express.
Prompt 5:Cialdini: “People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it, too. For example, I saw a recent study that came from Beijing. If a manager put on the menu of the restaurant, “These are our most popular dishes,” each one immediately became 13 to 20 percent more popular. What I like about that is, not only did a very small change produce a big effect, it was entirely costless and entirely ethical. It was only the case that these popular items were identified as popular items. That was enough to cause people to want to go along with what they saw as the wisdom of the crowd.”
Examples: Endorsements by experts, satisfied users, and influencers, including peers.
WRITING PROMPT:
Discuss the principle of social proof in the “Everyday Congrats from Tina Fey” campaign by American Express.
Prompt 6:Cialdini: “Authority refers to the tendency of people to be persuaded in your direction when they see you as having knowledge and credibility on the topic. What’s interesting is how many people fail to properly inform their audience of their genuine credentials before launching into an influence attempt. It’s a big mistake.
A crucial point here with regard to authority is I’m not talking about being in authority and using that lever to move people in your direction. There are all kinds of problems associated with that, including resentment and resistance. I’m talking about being an authority. Someone who is perceived as a credible source of information that people can use to make good choices.”
Examples: Powerful titles, strong first impressions, and other cues that trigger credibility.
WRITING PROMPT:
Discuss the principle of authority
Prompt 7 Cialdini: “Authority refers to the tendency of people to be persuaded in your direction when they see you as having knowledge and credibility on the topic. What’s interesting is how many people fail to properly inform their audience of their genuine credentials before launching into an influence attempt. It’s a big mistake.
A crucial point here with regard to authority is I’m not talking about being in authority and using that lever to move people in your direction. There are all kinds of problems associated with that, including resentment and resistance. I’m talking about being an authority. Someone who is perceived as a credible source of information that people can use to make good choices.”
Examples: Powerful titles, strong first impressions, and other cues that trigger credibility.
WRITING PROMPT:
Discuss the principle of authority in the “#KnowYourLemons” campaign by Worldwide Breast Cancer.
Prompt 8: Cialdini: “People will try to seize those opportunities that you offer them that are rare or scarce, dwindling in availability. That’s an important reminder that we need to differentiate what we have to offer that is different from our rivals or competitors. That way we can tell people honestly, “You can only get this aspect, or this feature, or this combination of advantages by moving in the direction that I’m recommending.”
Examples: Exclusive offers and limited-time/number circumstances.
WRITING PROMPT:
For this prompt, provide a personal reflection about “scarcity” and describe an ad or other campaign that illustrates the principle.
Prompt 9: Cialdini: “People will try to seize those opportunities that you offer them that are rare or scarce, dwindling in availability. That’s an important reminder that we need to differentiate what we have to offer that is different from our rivals or competitors. That way we can tell people honestly, “You can only get this aspect, or this feature, or this combination of advantages by moving in the direction that I’m recommending.”
Examples: Exclusive offers and limited-time/number circumstances.
WRITING PROMPT:
For this prompt, provide a personal reflection about “scarcity” and describe an ad or other campaign that illustrates the principle.
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