Product-positioning map with strategic implications for the company.
Conduct final evaluation of alternative strategies and detailed description of the selected strategy.
Evaluation of strategies and objectives to achieve most favorable market position
Description of how you would implement your strategies
Milestones (steps for each major initiative with their timelines
Specific results you want to achieve including market, financial, and product or service goals
Financial projection (minimum three years)
Executive summary – see below
Executive summary (compiled with concise and critical elements from the detailed work)
While done as a last step, this goes in front of the report, after the index. A final and all- encompassing analysis is presented, along with the recommendations that you would make to the firm’s board of directors. This includes identifying what you recommend, and briefly
outlining alternatives considered, key implementation steps, and the impact of the implementation on the company’s performance and competitive position.
Develop detailed implementation and assessment plan.
Complete financial projections.
Complete the executive summary and insert into the plan.
Complete all editing, verification, and citing of all sources, and insert graphs and illustrations.
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